Consult

Market Research Services for Interactive Entertainment Services

The IE Services industry is one of the few areas of growth in today’s economy, and producers who are looking to grab market share are focusing on how they can build more buzz around their products.

Happy customers spend more and encourage others to spend too, so naturally improving the gamer experience, from storyline and game-play to commercials and packaging, will be vital to any producer looking to meet and beat the competition.

Four Ways to Measure Gamer Experience

• Focus Group Testing – Test your products or ideas on live people and receive analysis and our expert opinion.
• Gamer Experience Analysis – We use cutting-edge brainwave and bio-sensory analysis to provide comprehensive feedback on exactly how your customers feel about your products, down to the last detail.
• Social Media Analysis – Do you know what your customers are saying about you online? We do, and we have the ability to track, measure and actually influence your customers’ opinions on blogs, shopping sites, online forums and more.
• Video Games Evaluation – Create better user experience, foresee localization and cultural issues, increase the marketability and sales potential of your product; maximising return on investment.