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Gamer Experience Analysis for Interactive Entertainment Services

Delivering just the right customer experience is crucial for success in the IE Services business. Game developers and marketers are always looking for measure and to improve game experience before a title is released. e4e can provide brainwave and experience analysis services enabling game developers to measure, analyze and design the best game experience.

Brainwave and Bio-sensory Analysis Services

Our Brainwave and Bio-Sensory Analysis services offers a platform for testing the user experience of your game titles, track and quantify gamer response, identify the most exciting features, optimize the thrill of the game with insights into every detail – gameplay, action, intensity, and climactic payoff – before spending millions in going to market with your game title.

The service is available both on an on-demand and on-going basis. The results of brainwave and experience analysis are delivered through a web-based portal and can be accessed through a standard browser. In addition, e4e also delivers a comprehensive analytical experience analysis report on every aspect of gameplay and user interaction. e4e works with leading partner EmSense to provide Bio-Sensory Gamer Experience Analysis Services.

Service Features:

• Data Collection: e4e designs the experiment for data collection against a diverse set of gamer or end-user profiles based on the game-developer’s requirements. The target audience group is subject to testing process at our brainwave analysis center in Hunt Valley, MD.
• Brainwave Data Processing: All the audience data is then transmitted securely to the brainwave data processing center in San Francisco, CA where a team of neuroscience researchers and game-design experts analyze the data to identify relevant patterns.
• Reporting and Analysis: The processed data and the resulting analysis is then presented to the game developer through a web-portal as well as in the form of documented reports.